Your company is in growth mode and your team has big numbers to hit.
The product team is building fast and throwing new features at you all the time. But you aren’t exactly sure what all the technical jargon means and what will actually help your reps generate meetings and close new deals.
You need a strategic voice that can filter the chaos and provide your sales team with simple, salient messaging for what’s most important to your prospects and customers.
Well-funded, growing SaaS businesses have high product velocity. A challenge that can often creep up is all the focus on newest features can dilute the value props and foundations that resonate most with customers.
We help by engaging your product team to refresh the messaging architecture, building key sales assets across products and industry verticals. This is a simple framework containing the problem your company solves, how you solve it, and the business outcomes.
By layering in newest product features, you'll demonstrate your company's ongoing innovation without losing the core value props that originally got you product-market fit.

We'll create email outreach they'll actually open to get the conversation started.
Leverage psychology principles to increase open rates and get more demos booked.

To create an amazing pitch, you need a solid understanding of the prospect's pain points, needs, and industry.
We collaborate with your product team to craft a discovery process that will help you build the case for how your product can solve their problem and deliver value they can't live without.

Your first meeting deck needs to be engaging, simple, and provocative enough to secure a second meeting (or close the deal(!) if that's your typical sales cycle.
We've help you create the greatest sales deck ever to close sales faster with customers.

Deepen your team's industry knowledge with job aids.
The best way to expand your pipeline and deal flow is to venture into verticals. You want to tie your product's unique value to the key trends, challenges and opportunity unique to their industry. Flywheel job aids are a quick reference tool sales reps can leverage for prospecting for more effective, personalized conversations.

Stand out ahead of the competition in your market by establishing your company as the industry expert.
Flywheel's case study development process will supply your brand the social proof you need to build trust.
We create content playbooks that provide a vision for the future of your industry along with a series of best practices tied to your product capabilities.

Product launches you'll actually look forward to.
We save you time by working with your product team to get to the heart of what customers need so that your SDRs, account execs, and customer success teams elevate the right key messages at the right part of your customer's journey.

Subscription platform market leader Zuora leverages the value selling sales methodology. I joined in March 2020 to learn elite storytelling skills and how to build the greatest sales deck ever.
Turned out, the most valuable framework I picked up and subsequently introduced to many B2B sales organizations is the sales discovery process.
It's a simple framework that teaches SDRs and account executives the right questions to ask - by role and function. The framework is developed in partnership with the PM team and contains questions help the prospect connect with how your solution addresses common function challenges.
Before we implemented this at one bill pay startup, we had reps announcing to customers, "guess what, we are launching SaaS." 🤔
The value selling discovery framework armed our SDRs and Customer Success reps with the all the right questions so they get into the day to day lives of their prospects and understand pain points.
Once they knew how to navigate understanding customer pain, selling the solution was easier.
Contact us and share what challenges you are facing with your sales team.
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